Rania’s unique style is expressed in all divisions of her company. Sophisticated elegance, practical, and classy has long been her trademark as well as, being innovative in bringing "new looks" and exciting fabrics to the industry.

Over the past years, Rania has created one of the most diversified fashion houses in the Middle East. With immediate goals to further expand the Amoretti product categories and retail boutique locations, Rania's long-term goals involve continuously growing her fashion house into an international lifestyle brand, and establishing Amoretti into a worldwide powerhouse of style.

"I decided to launch my own collection of women’s wear at Damascus - Syria With my close friend Gracia Toma on the 23rd August 1991. Working in fashion thrills me. I pour my personal views on dressmaking into my work. Inside my mind, there is an imaginary scrapbook of colors, textures, and rhythms that I have experienced in my travels, and I always enrich my designs with these recollections. I also like to use different kinds of Fabrics to bring out that unique and special look.

I want my clothes to evoke a feeling of well-being and self-confidence. When a woman wears one of my pieces, I want her to feel fresh, radiant and empowered, knowing that she lights up the room as soon as she enters, and that is what my collections are all about."